The Mk I Pilot is the first in the range of Joe Booth Watch Co., offering a robust yet understated design drawing inspiration from the aviation watches of WWII.
Whilst maintaining much of the functionality of its military predecessors, the Mk I Pilot is a high-end timepiece – bridging the gap between a fully fledged pilots watch and luxury dress watch.
Featuring a hand-wound mechanical movement, the entailed regular interaction encourages a strong bond with its user, promoting a lasting relationship.
Further enhancing the user’s appreciation of the timepiece is the exhibition case back, which allows a beguiling glimpse at the the micro-engineering that provides its function.
Available in two orientations, for both left and right handers, the customer can also choose between either a satin stainless steel finish or a black PVD coated variation.
The watch sits comfortably in a contemporary context, whilst offering longevity through a lasting aesthetic that may be enjoyed for many years, if not generations.
Take a look at some of our projects of a similar nature...
The Ali series emanates from a process of experimentation with materials and manufacturing techniques, particularly the utilisation of sheet metal.
Young & Norgate Posters
Branding for Joe Booth Design.
Yesterday I visited Powells Garage as they move in to their new premises. Having designed the reception area and proposed atrium as part of SLuRP design, I went to provide …
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